One of the things I didn’t have time to cover is why a restaurant needs to be on the Internet – trust me, it’s not what you think!
Watch this 3-minute video to find out what 95% of people on the Internet don’t know… that can make the difference between a restaurant full of paying customers and one filled with empty tables.
I have to admit this is one of my pet peeves… People not answering their emails. Here’s the thing – I’ve done an informal analysis and I can make this claim with absolute anecdotal certainty. Your success in business is directly proportional to your responsiveness, follow-up and follow-through of your emails. I can without a doubt, pin-point a struggling business person or entrepreneur when it takes them DAYS to respond to an email. Of course notwithstanding annual leave or illness.
I mean it – Anyone that I know who is struggling financially or professionally (and I don’t know that many) EVERY SINGLE ONE has appalling email communication skills.
There, I said it.
Now I feel better. But y’know what? It doesn’t matter that you tell these people that in 2010 it’s unacceptable that they take 3, 4, 5 or more days to respond to a PERSONAL – non mass broadcast email.
They are DINOSAURS.
They are completely and totally obsolete – they just don’t know it yet.
Their suspects, prospects and clients know it – they are dealing with other more RESPONSIVE companies.
I know I am.
I have ‘left’ at least 3 unresponsive companies/suppliers since the beginning of this year alone. Not because they can’t offer the product or service, but because they can’t and won’t respond quickly enough.
These dinosaurs have no idea that EXTINCTION is around the corner…
Here’s the thing – let’s put them out of their misery more quickly — QUIT USING ANYONE WHO DOESN’T RESPOND QUICKLY ENOUGH AND REWARD THE GO GETTERS WITH MORE WORK!
I know that’s what I’m doing and that’s what I am suggesting my clients do – to get BETTER results, in today’s inter-connected world and economy, it’s a MUST.
If you don’t know how to get through all your emails – you need to join my Platinum Program. I have already revealed at least 10 email management tips on my various blogs over the past 2-3 years… If those haven’t worked – you need hands-on assistance!
Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.
You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.
Yes, you read correctly, there will be one final curtain call for The Exponential Extravaganza, on Saturday, 3 July from 10 AM to 5 PM to accommodate non-Sydneysiders to fly in and out on the day. Click the event hyperlink to register, it’s rare you get a second chance like this.
If you considered attending the first time around, make it happen now -> click here <- to register.
When you go to the event page you can read about all the elements that I cover, but fundamentally, you want to attend for one reason and one reason only. To learn how to think like a champion, a winner. That’s all there is to it. The full day event covers the 4 dimensions of an Exponential Mindset because it’s a holistic approach, not a bunch of hit or miss tactics.
When you think Exponentially, you start to act Exponentially and your results become Exponential – which simply means INCREASING at an INCREASING rate.
If you want the best results with the least amount of effort and want to TEST DRIVE EXPONENTIAL STRATEGIES – Saturday’s your second chance!
Click here to check out what it’s all about and register.
SYDNEY, 7 June, 2010 – Exponential Programs announces the winners of its inaugural 2010 Exponential Entrepreneur Awards presented to entrepreneurs and business people who have demonstrated excellence deploying exponential strategies in their business by profitably creating exceptional value for their clients in a manner that is both measurable and sustainable.
The winners will be presented their awards at a series of Exponential Extravaganza events to be held in Brisbane (June 5), Melbourne (June 19) and Sydney (June 26).
Bree Robbins – Paddington Pups Category: Queensland Service Industry
Sam Kritsotakis – Eskae Jeweller Category: New South Wales Start Up
The Exponential Entrepreneur Of The Year Awards will be presented in Brisbane on Saturday 5 June, in Melbourne on Saturday 19 June and in Sydney on Saturday 26 June at the Exponential Extravaganza events. It covers the 4 pillars of an Exponential Mindset: Business, Internet, Professional and Personal Mastery Principles. Attend to find out how you can become an award-winning business entrepreneur and get the results that go with it!
This is a question that is best answered by another question to illustrate it VIVIDLY. Would you rather have $100,000 today or 1 cent that doubles every day for 30 days? Click on the hyperlink to find out the answer to what exponential really means. At the upcoming Exponential Extravaganza, I’m going to cover the 4 dimensions of Exponential Mindset Thinking and Mastery that is all about having fun, doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.
But here’s the thing…
This is the ONLY Free event I’m doing in 2010. It’s the ONLY chance to test drive the strategies you’ve been reading about on this and my other blogs.
The reason I’m doing this FREE event one last time is to make sure I give everyone in my database the chance to come see me LIVE at my cost ONE LAST TIME.
At this event, we’re going to launch our new Apple App, release a song as well as a few other prizes and surprises…
When all is said and done, if you’ve enjoyed reading this blog, why not head on down to one of the events and come say hello in person?
After all – you’ll be spending the day with other Exponential Mindset enthusiasts, a great way to invest a Saturday!
Go to http://www.exponentialprograms.com/extravaganza and book your FREE ticket while they remain available. In fact, you should book a Premium seat for $97 to ENSURE and GUARANTEE you have a seat. We actually expect the PREMIUM seats to FILL the room… Of course we’ll let you know when that happens, but I wouldn’t take the risk if I were you…
Today’s short YouTube Video shows you what an antimimeticisomorphic marketing person can come up with to promote women’s bras and undergarments. It’s tasteful, different and gets people’s attention by INVOLVING them in the process.
COIMBATORE KRISHNARAO PRAHALAD, universally known as C.K., was the most creative management thinker of his generation. He revolutionised thinking on two big subjects, business strategy and economic development, and made a significant contribution to a third, innovation. His admirers were legion, including bosses of some of the world’s biggest companies, heads of NGOs and founders of scrappy start-ups, not to mention MBA students the world over including yours truly.
Mr Prahalad burst onto the management scene with two path-breaking articles in the Harvard Business Review, “Strategic Intent” (1989) and “The Core Competence of the Corporation” (1990), and a bestselling book, “Competing for the Future” (1996), all co-written with his former pupil, Gary Hamel. “Core competence” remains one of the most frequently reprinted articles ever published by Harvard Business Review.
Click the URL to read the Economist Magazine’s summary of his stellar career and contribution to management thinking.
If you have never heard of C.K. Prahalad, it’s a shame because he’s given countless entrepreneurs the ‘keys to the vault’ – I integrate his teachings and methodologies within my Platinum Program curriculum.
I will be revealing some of my secret strategies at an upcoming series of events in Brisbane, Melbourne and Sydney, I call it the Exponential Extravaganza because of the smorgasbord of stuff that I’m going to include… It’s the only chance you can get exposure to what and how I can guarantee RESULTS for my top clients.
I actually guarantee that for every $1 invested, my clients will make $3. I can’t do that unless my strategies work. They work because I not only learn stuff that most people never come across, but I APPLY what I learn in real-life situations. To learn more, come to the Exponential Extravaganza.
Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.
10 More Tips To Boost Your Direct Mail Response Part 2 Of 2
Today’s post is the first of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.
20 Tips To Boost Your Direct Mail Response Part 1 Of 2
This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!
Entrepreneurship is a 24-7 job. It requires the willingness to look at different perspectives and the ability to generate new ideas. Modern entrepreneurs need to be flexible enough to keep up with technology and to recognize and adapt to changes in the market. They need intuition and resilience in the face of obstacles. Unfortunately, most of these skills are not taught in business school. In fact, many business classes hinder the development of entrepreneurial skills.
Bowling Green University recently tested the entrepreneurial skills of two different groups of business students. One group consisted of students who had experience running their own business, and the other was a control group that had only regular classroom instruction. The study tested the students in three areas vital to entrepreneurship; overall business capability, the ability to embrace uncertainty, and the skills to start up a company. The results of the study showed that entrepreneurs test higher in every category.
The entrepreneurs’ overall business capability was 7% higher than the students, they rated 4% higher in risk taking, and 2% higher in start up skills.
Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…
From ZERO Sales To Sold Out In 3 Weeks
Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.
When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.
After over two weeks, I hadn’t sold a single DVD series. Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.
That’s when Marc came in for a visit and you know what that means – exponential ideas galore!
Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.
As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.
Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.
Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.
Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.
So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.
That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.
That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.
Thanks Marc for your help once again – Come back again soon!
I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake Matt’s hand – for doing something that was so obvious, but took so much time and effort…
The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open.
Recently, I attended the 2010 Vancouver Olympic Winter Games and I came across this story about one of Canada’s top franchises that banned a disruptive client from its stores.
I don’t know the details of the story, but I like the fact that the retailer made the decision it wanted to make – to get rid of a disruptive client.
Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!
The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.
A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting suspects to convert into prospects (take an action to show their interest in your product/service/offer) or prospects into clients (give you their money).
A friend of mine, Andrew Powell of Montreal, Canada asked me this outstanding question with the added twist that his company, Bogdon & Gross Furniture has been building furniture for over 80 years, using the tagline “Handcrafting your dreams since 1927″ and the e-mail signature “Canadian manufacturer of solid, hardwood furniture and supplier of Koosh ® mattresses – the world’s first high resiliency, soy-based foam Mattress.”
I teach my clients a strategy called Management By Metrics which is one of the strategies to compress their Pathways To Profits and create multiple Rivers Of Revenue. The sophisticated clients can use these metrics to Reverse For Results, re-creating any success they want, on command. It’s pretty powerful stuff. This short YouTube video was sent to me by Ian Faulkner, it proves that numbers and therefore METRICS are everywhere! Be sure to watch it to the very end!
I love this blog because I can quickly share stuff like this with you. If you’re keen to take your Next Best Step and make this year, your best year ever. Consider joining one of our programs. They start at an economical $97/month to ensure we keep these powerful strategies accessible to anyone who wants to create success for themselves – whatever that may be. More money or more time “off”…
Go on and take a look at the various streams we’ve developed – JUST FOR YOU.
I recently read “Flavor of the month: Why smart people fall for fads” by Joel Best, published in 2006, it’s a very interesting read. I thought page 101 was particularly valuable and at the same time funny.
The 6 Stages Of Institutional Fads
It’s on my Linked In reading list if you want to find out more about what I thought about this book and other books that I think are worth reading.
If you’ve seen one car wash, you’ve seen ’em all, right? Well, not quite.
Consider the dynamic duo of Tiki and Alice, a pair of African elephants at the Wildlife Animal Park in southern Oregon. This pair of pachyderms is currently doing double-duty as car wash attendants. Actually, Tiki and Alice are the car wash.
Car Wash - Elephant
Simply roll up your vehicle and these elephantine employees will blast away the grit and grime via high pressure water emanating from their trunks. Then the 39-year-old elephants adroitly finish the job with sponges. (Turtle Wax, alas, is not available.)
For motorists, the elephant car wash is a sure-fire way to get up close and personal with animals that actually dwarf a Chevy Suburban. Meanwhile, Wildlife Animal Park is using this new revenue stream to weather the tough economy: an elephant-rendered car wash will set you back US$20.
Park organizers say another motive behind the scheme is to promote conservation through education. As well, the elephants’ handlers claim Tiki and Alice are actually having fun washing cars. (Did we mention they’re charging 20 bucks per vehicle?)
Still, hats off to Wildlife Animal Park for coming up with such a novel way to bolster the bottom line – especially considering Tiki and Alice work for peanuts.
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I recently spoke at the 2010 Food Services Australia Show. I presented a summary of “How To Market Your Restaurant To Fill Your Empty Tables”. This all came about because of the 2010 Exponential Entrepreneur Of The Year Winner, Gavin Buckett, also known as the Gourmet Guardian, Australia’s premier Food Safety Specialist and HACCP Certification Expert who put me in contact with the show organisor.
If you have never heard of C.K. Prahalad, it’s a shame because he’s given countless entrepreneurs the ‘keys to the vault’ – I integrate his teachings and methodologies within my 
